Year 2009.

The overview, study and analysis of decorative items market in Ukraine

Analysis of modern peculiarities and tendencies of development of decoration market.

Competitive market environment was researched.

Main participants – leaders of the market were determined. Their assortment, sale level, price policy and marketing strategies were analyzed.

Valuation of dynamics of turnover in Ukraine was made, subjective and objective factors were defined.

Geographical structure of demand for decoration products was researched and major demand influencing factors were specified.

All specific characteristics and peculiarities of the product (actuality, correspondence to the fashion trends) were outlined and considered.

Potential buyers of the goods or target audience was defined, their buying capabilities were analyzed.

Development perspectives of Ukrainian decoration products market were clearly formulated.