Marketing research, analytics, analysis of consumer behavior
RESEARCH AND ANALYSIS
- assessment of the current market volume and trends;
- analysis of competitors and sales markets;
- analysis of market trends, with the further forecast of development for 3-5 years;
- estimation of market size and segments of consumer demand;
- assessment and identification of problematic areas of the brand representing, brand perception;
- development of brand managing systems and increase of supply/demand dynamics;
- development of effective promotional campaigns for trademarks;
- development of loyal programs for trademarks;
- development of new product (package, product names) and product launch.
Internet marketing, PR-campaigns, ATL & BTL
INTERNET MARKETING
- development of marketing strategies for on-line campaigns;
- preparation of business plans for Internet projects;
- implementation of PPC advertising and social media marketing (SMM).
PR-campaigns - identification of companies strengths/weaknesses and search of new opportunities, according to the goals;
- planning, development and implementation of events aimed at target audiences and effective information distributing channels.
PR-events - organization of press - events: press-conferences, press-lunches, press-tours, PR- events, conferences, round tables.
ATL & BTL activities - consultation on ATL and BTL activities. Organization, administration and support of events during the year;
- development of promotional materials and POSM. Production support.
Customer support, projects implementation and support
SOCIAL PROJECTS
- development of conceptual solutions, planning and implementation, information support of social projects;
- information support of corporate social responsibility projects.
Media monitoring - quantitative and qualitative analysis;
- clipping of released publications;
- brief summaries of media materials.
Design and creativity - creative conceptual solutions;
- development of corporate identity and brand book for trademark.