Sector

Hotel service, restaurant, conference-hall

Reason to contact a consultant

Low occupancy of the hotel and the lack of integral marketing strategy

Project aim

Promoting the hotel complex profitability increase

Completed tasks

Analyzing tendencies on the Kiev hotel service market

Analyzing the customer’s competitors

Auditing the customer’s marketing activity (including price indices, additional offers and sales channels for the service) and revealing reasons for the low hotel occupancy

Providing recommendations for required complex activities, aimed at increasing occupancy and profitability

The project was implemented within the EBRD business consulting program

Outcome for the customer

Updating the business plan for the hotel-office complex project implementation as a final document to attract potential investors