Sector

Real estate and hotel business

Reason to contact a consultant

Lack of hotel complex concept and financial model

Project aim

Creating terms to successfully launch new hotel complex in one of Ukrainian cities

Completed tasks

Providing forecast for the social-economic, political and investment profile of Ukraine for the next 2 years

Studying local hotel service market

Studying global hotel industry trends

Defining market segment and category for the future hotel, creating list of services

Suggesting logo and brand book, creating interior design model

Outlining the list of required marketing activities

Creating a financial model for the investment project, analyzing risks and suggesting instruments to minimize them

The project was implemented within the EBRD business consulting program

Outcome for the customer

Providing all preliminary terms to attract funding, complete building and launch the hotel complex within the suggested concept